Fineline Window Coverings came to me with a different name, Interior Dressings by Carolyn. I explained to Carolyn that the word “Dressings” was too broad a term for effective search engine optimization. By first searching available domain names, we collaborated to create a new name. Carolyn chose from a list of possibilities that I provided.

I began my process in black and white, developing three different concepts. This ensures the logo is strong and can always be reproduced using one color.

Once Carolyn had decided on a version, I provided her with horizontal and stacked versions. This ensures that Carolyn has options for different print media where space constrictions call for a different layout.

My next step was to provide suggestions for color based on harmony and trends.

Carolyn also enlisted my help with photography for her website. I traveled to her client’s home to take photos of Carolyn’s work.

Finally, I provided web template ideas as a starting point for Carolyn’s web programmer.