Rebrand

5 Strategies that a company can do to upgrade and re-energize their brand and logo.

1. Simplify Your Logo - a readers attention span is 8 seconds, so imagine how they interact with your logo. They can't really take in an...

KIA Rebrand

The popular car company, KIA, has rebranded, replacing their dated red oval logo with something much more sleek, eye-catching, and...

A Legacy of Logo/Brand Designs - "Color Logo Series"

We have all of our amazing logo designs posted in our logo portfolio as one color - so now you can see them in color! One of our greatest...

McAlister's Re-brand Slow Launch

Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were...

Johnson Baby New Icon and Baby Products

Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to...

Aldi Re-brand Not The Smartest Move

Supermarket Aldi has undergone a new re-branding, with the aim of creating a more "contemporary" look. The new logo features a refined...

Instagram re-brands to simple camera icon.

The new logo was introduced today, along with a pared-back black and white interface and a corresponding set of buttons for its Layout,...

Red Robin, mmmmmm

Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a...

KFC making a come back?

KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and...

Pizza Hut Brand History

Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of...

Cell Phone Carrier Re-brand

Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the...

Simple Rebranding

Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the...