Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a lot of money to redo all the current locations signs and marketing. Why would you want to do this after the fact? Why not start out with a brand that is simple, clean and easy to reproduce? Look at what the old logo use to look like and you will notice the things I have pointed out in previous posts and this one. The old logo features an oval

KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and years ago. The clean and simple drawing in one color. They even stated "there was a time when EVERYONE loved my chicken" - which is kind of negative statement. They are using their latest commercial to hopefully pull in the old clients they once had before Chick-fil-A came around. They practically beg you to give their new look and chicken

Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of the restaurant itself. Over the years this is the only thing Pizza Hut has kept from their first logo rendition. Started with a full color logo, then just a simple font change, to an outlined version, then adding many colors, to finally something simple & two colored. Then you have, present day, where they have now only use a simple graphic