Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were shocked that they didn't simplify the logo enough to have an icon. They did get rid of their 1980 font on a curve and the Gothic font style lettering and moved to a more modern font but still decided to keep the drop caps. Where they failed with this re-brand is that they restricted their logo to a box, a confined space that won't give them the

Supermarket Aldi has undergone a new re-branding, with the aim of creating a more "contemporary" look. The new logo features a refined border, new logo font, and brighter color palette. Although the logo might have an overall bolder appearance, was it really the smartest move for this German brand? Most re-brands are done to save money. The main goal behind the projects is to break the logo down into a one color version, making it easy and affordable to print on apparel and o

KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and years ago. The clean and simple drawing in one color. They even stated "there was a time when EVERYONE loved my chicken" - which is kind of negative statement. They are using their latest commercial to hopefully pull in the old clients they once had before Chick-fil-A came around. They practically beg you to give their new look and chicken

Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of the restaurant itself. Over the years this is the only thing Pizza Hut has kept from their first logo rendition. Started with a full color logo, then just a simple font change, to an outlined version, then adding many colors, to finally something simple & two colored. Then you have, present day, where they have now only use a simple graphic

Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the new version on the right. Why do you think they did this simple change? In our years of experience, we always notice how much space your logo takes up. When the icon is so large that every time you use it or sponsor an event, the logo can only enlarge so big before you have to size it down to fit on a sponsor banner. The new brand makes it

Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the re-brands are all brought about because of the reproduction costs associated with the number of colors. Think about printing employee shirts having to be reprinted on the regular. The cost associated with screen printing and any type of promotional communications are all based on numbers of colors. I guess their marketing department decided that th