Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a lot of money to redo all the current locations signs and marketing. Why would you want to do this after the fact? Why not start out with a brand that is simple, clean and easy to reproduce? Look at what the old logo use to look like and you will notice the things I have pointed out in previous posts and this one. The old logo features an oval

Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the new version on the right. Why do you think they did this simple change? In our years of experience, we always notice how much space your logo takes up. When the icon is so large that every time you use it or sponsor an event, the logo can only enlarge so big before you have to size it down to fit on a sponsor banner. The new brand makes it