Johnson Baby New Icon and Baby Products
Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to be more promising to
millennial moms, who are looking for baby products with more natural ingredients. "Perhaps because of our success, we became a bit complacent and did not want to mess with success, for lack of a better expression," Jorge Mesquita, worldwide chairman and executive vice president for J&J's global consumer unit, said in