Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to be more promising to millennial moms, who are looking for baby products with more natural ingredients. "Perhaps because of our success, we became a bit complacent and did not want to mess with success, for lack of a better expression," Jorge Mesquita, worldwide chairman and executive vice president for J&J's global consumer unit, said in

Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a lot of money to redo all the current locations signs and marketing. Why would you want to do this after the fact? Why not start out with a brand that is simple, clean and easy to reproduce? Look at what the old logo use to look like and you will notice the things I have pointed out in previous posts and this one. The old logo features an oval

KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and years ago. The clean and simple drawing in one color. They even stated "there was a time when EVERYONE loved my chicken" - which is kind of negative statement. They are using their latest commercial to hopefully pull in the old clients they once had before Chick-fil-A came around. They practically beg you to give their new look and chicken

Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of the restaurant itself. Over the years this is the only thing Pizza Hut has kept from their first logo rendition. Started with a full color logo, then just a simple font change, to an outlined version, then adding many colors, to finally something simple & two colored. Then you have, present day, where they have now only use a simple graphic

Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the new version on the right. Why do you think they did this simple change? In our years of experience, we always notice how much space your logo takes up. When the icon is so large that every time you use it or sponsor an event, the logo can only enlarge so big before you have to size it down to fit on a sponsor banner. The new brand makes it

Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the re-brands are all brought about because of the reproduction costs associated with the number of colors. Think about printing employee shirts having to be reprinted on the regular. The cost associated with screen printing and any type of promotional communications are all based on numbers of colors. I guess their marketing department decided that th