Supermarket Aldi has undergone a new re-branding, with the aim of creating a more "contemporary" look. The new logo features a refined border, new logo font, and brighter color palette. Although the logo might have an overall bolder appearance, was it really the smartest move for this German brand? Most re-brands are done to save money. The main goal behind the projects is to break the logo down into a one color version, making it easy and affordable to print on apparel and o

KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and years ago. The clean and simple drawing in one color. They even stated "there was a time when EVERYONE loved my chicken" - which is kind of negative statement. They are using their latest commercial to hopefully pull in the old clients they once had before Chick-fil-A came around. They practically beg you to give their new look and chicken

Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the re-brands are all brought about because of the reproduction costs associated with the number of colors. Think about printing employee shirts having to be reprinted on the regular. The cost associated with screen printing and any type of promotional communications are all based on numbers of colors. I guess their marketing department decided that th