Understanding
SEO

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

CVR or Content Visually Refined is the name we have branded as our version of SEO. We work directly with Google to index your site and refine a websites design overtime to keep things moving, fresh and alive. We provide google with the  links it desires and the users with design that keeps them engaged.  

Asset 4_4x.png

let's think about SEO in terms of

plants.

search testing

Search testing helps you figure out which key words might work best for your website.


Which search terms bring up the most specific results?

Asset 8_4x.png
Asset 9_4x.png
Asset 10_4x.png

This is the equivalent of doing research for your particular species of plant.

 

Should you plant in rocks, soil, or sand?

building your site

Building your site is like planting a seed. You need to tend to it even when you can't see the results.

Asset 5_4x.png
Asset 6_4x.png
Asset 7_4x.png

Things are happening underground!

Over time, your website will grow and eventually you will begin to see results!

Asset 11_4x.png
Asset 12_4x.png
Asset 13_4x.png

refining keywords

At this stage, it’s easy to feel like you’re finished. Don’t forget to water your plant and care for it as you go, or it will die.

Asset 14_4x.png
Asset 15_4x.png
Asset 16_4x.png

Similarly, a neglected website will stop attracting visitors. If you consistently give your site the attention it needs by refining keywords and content regularly, you might be surprised at what opportunities might arise.

refining content and links

To keep your plant growing, you must prune it to encourage new growth.

Asset 17_4x.png

When you propagate your plant, you are making copies of it everywhere.

Continuously refining your content and building links will place your website out
there for search engines to find and the more places your site is linked from the more opportunity you have for you site to be found by others. We use social media and other links to promote your site and bring users to your site from various locations online.

blog support

Propagation is used to encourage your plant to reproduce. Small pieces are trimmed off
and sent out into the world where they are able to grow and produce a whole new plant.

You can “propagate” your website by creating consistent blog posts. This way, your
website is continually being updated and expanding its content. This gives it the chance
to spread and be found by different people looking for different things, and with a
larger variety of keywords based on the topics your blog covers.

Asset 18_4x.png

The more clippings you propagate, the more plants you will grow.

The more blog posts you create, the more potential there is for visitors to find your website.

analytic reports

Analytic reports help you track growth over time.


You can keep track of how many people visit the website and how much time they spend on your site.

Asset 19_4x.png

If you are running ads, we can tell if people are clicking them and visiting your site. Analytics can also tell you what kinds of devices users are visiting on, their age, gender, and location.

visual structure

Asset 23_4x.png

Rearranging your plants will help them receive the light they need to grow from all angles, and will keep your garden looking interesting!

We highly recommend refining and rearranging your site's content frequently, as it brings google back to re-index your site each time.

Asset 24_4x.png
Asset 25_4x.png

Creating a site is one thing, but never making changes means google only looks at your site on innitial launch.

Redesigning the visual structure of your website will give all of the different pieces you want to highlight a chance to be seen by visitors. This will also keep your website looking fresh, interesting, and visually appealing to guests.