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  • Anna Smith Gascoigne

Is your business on TikTok?

TikTok is a relatively new social media platform designed to allow users to film, edit and share short videos. With over 500 million users worldwide, it's no wonder why businesses are beginning to see it as an advertising opportunity.


TikTok has launched an advertising program that allows businesses to create short, unique, and visually captivating ads that appear among the feed of videos that users are viewing. As it is a new platform, it isn't yet saturated with ads the way Facebook or Instagram is. This means less competition and more chances for your audience to see your company's ad - instead of someone else's.

With almost half of its users coming in under the age of 25, TikTok appeals to the younger demographic. The majority of users are between the ages of 14 and 24, making this platform ideal for advertising to younger generations, who tend to be more open minded and curious.


In order to make TikTok work for you you need to ask yourself two questions:


If your goal is to advertise to an older demographic or if you're looking to spend very little money, this might not be the right choice for you.


TikTok's ad services, as they are now, require a minimum of a $500 investment. However, with an average of $10 per 1,000 impressions, you are likely to reach a pretty broad audience for this amount - around 50,000 people.

First you'll need a TikTok Ads account to represent your brand. Head over to the Ads homepage and click "Create an ad". Next you'll have to wait for a representative to contact you to set up your Ads account.


Once your account is created, click the "campaign" tab and then click create. Choose a campaign objective, set your budget, create a demographic group you want to target, and any partner platforms you want the ad to run on as well.


Next you'll need to create the ad! The current options are Brand Takeover ads and In-Feed ads, the latter being the more affordable option. Choose one and put together your video and you're all set! Before you know it your ad will be reaching thousands of interactive users who are ready to learn about your brand.


Even if it sounds like TikTok isn't the right platform for your business now, it's a good thing to keep in mind so you can stay ahead of the trend curve and can hop on whenever it feels right.

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